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A Fast, Scalable, and Open-source Feature Flags Management Service. For Cloud & Self-hosting.

Feature Flags: Guardians of Your Time and You Shouldn't Build Them Yourself

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Story: The Bug Strikes Again

In the shadowed corners of a tech office, a team of engineers gathered around glowing monitors, embarking on their nocturnal ritual: deploying a new version. The air vibrated with tension, not just from the task at hand, but from the inevitable arrival of an unwelcome guest—the Bug.

This Bug was a master of chaos, turning seamless code into a battlefield, pushing the team into unwanted overtime, invading their evenings and weekends. As the clock struck midnight, the silent anticipation was shattered by the familiar sound of an alarm—the Bug had struck again.

With a mix of determination and dread, the engineers dove into the fray, their camaraderie deepening in the face of adversity. Yet, beneath their resolve, a question lingered: "Why must we always pay the price of our time?"

The battle raged through the night, a cycle of code, coffee, and shared stories of digital duels. By dawn, victory was theirs, but it was a hollow triumph. The team, weary but united, made a pact: No more. They resolved to streamline processes, advocate for automation, and most importantly, reclaim their right to a life outside code.

As they stepped out into the dawn, their spirits were buoyed not just by the defeat of the Bug, but by a newfound determination to change the game. They were more than engineers; they were guardians of their own time, ready to face the future together.

Software Delivery Nightmares

Delivering and innovating not only faster, but also safer is a challenge. Low Deployment Frequency, Long Lead Time to Change, High Mean Time to Repair, High Change Failure Rate are troubles for many organizations.

Revenue loss

Delivering new features faster can lead to more delivery failures, which can result in lost revenue if they impact critical business functions or poor user experience. The longer it takes to fix the issue, the more revenue is lost. Nightmare for company.

Rollback Difficulties

You release new features in a deployment, and one of them has a bug. To rollback only bug feature requires a lot of work: code reversion, retesting, re-deployment, and so on, all of which takes time (even evenings and weekends) and foster negativity within the team. A nightmare for the dev team.

Delayed Feature Releases

If we have to roll back all features due to a bug in just one, this will delay their availability to customers. Such a delay can hinder the team's ability to meet strategic goals and timelines, posing significant challenges for the business.

Complicated Issue Diagnosis

Removing the bug from production by reverting and redeploying code can increase the time it takes to restore the bugged feature. Because it is usually difficult for developers to find the root cause in development or test environments.

Solution: Feature Flag Management Tool

Use feature flags technology to deliver your software faster and with less risk.

  1. Use a feature flag/toggle to decouple feature release from code deployment. If a single feature fails, you can turn it off without affecting other features.
  2. Testing each feature in production then rolling it out to a small percentage of users can help identify problems early, reduce the impact radius, and ultimately mitigate revenue loss.
  3. The ability to granularly roll back features with issues and keep them in production helps to quickly identify and resolve root causes.
  4. Feature flags isolate issues, preventing blockages in the planned development and deployment schedule and ensuring that overall development velocity is not compromised.
  5. Use feature flags to migrate infrastructure/database smoothly and incrementally. Keep the old and new systems running in parallel and migrate to the new system incrementally.
  6. Use feature flag tools to empower all teams to release and control software, fostering collaboration and innovation across the organization.
  7. And so on.

Why not build your own feature flag tool

You might face challenges with flexibility, scalability, time and cost efficiency, and knowledge gaps.

Advanced Targeting and Segmentation

Beyond basic toggle on/off and audience targeting, sophisticated feature flagging involves complex segmentation capabilities. This includes targeting based on user behavior, geography, device type, age, and other custom properties, which can be resource-intensive to develop and maintain.

Control Across All Teams

A custom feature flag system may miss essential management tools like detailed access controls, clear approvals, audit logs, and a user-friendly interface, hindering product and marketing teams' independent release management and leading to poor communication and teamwork.

Real-time Rollout and Rollback

Implementing and maintaining the ability to update and propagate feature flags in real-time without needing a page refresh or application restart is technical challenges. A custom system may lack the finesse for seamless rollouts and instant rollbacks in case of issues.


A custom system may not efficiently handle the growing number of features and users (e.g., 300K+ DAU), potentially causing performance issues that affect user experience and system manageability.

Integration Challenges

Integrating a feature flagging system with your workflow, data, and technical stack can be complex and time-consuming. For example, you need to design an SDK with thinking of caching, error handling, reconnections, and multithreading in mind. Design a flexible and scalable webhooks for workflow consistency. Design a robust data integration for data teams and operational support.

A/B Testing and Analytics Integration

Seamlessly integrating with A/B testing frameworks and analytics tools to assess the impact of feature releases on user behavior and business metrics is crucial. Building and maintaining these integrations in a custom system can be challenging.

Outflow of talent

Self-build feature toggle can have bug, if the people who develop it leave the team, this will be a NIGHTMARE !!!

FeatBit as a Solution

FeatBit is an open source feature flags management tool, it provides extensive features to help you to deliver faster and safer.

I wrote a brief introduction of what feature management features FeatBit provides. You can find more details by downloading the FeatBit whitepaper here.

The story continues

In the aftermath of their decision to use FeatBit, the engineering team's work life was transformed. By adopting feature flags, they deployed updates more safely and efficiently, significantly reducing the chaos caused by bugs. This strategic shift not only cut down on stressful, unplanned overtime but also improved their work-life balance. Gradual rollouts became the norm, allowing for easy monitoring and quick rollbacks without widespread disruptions. The dreaded midnight alarms faded into memory, replaced by a newfound confidence in their deployment process.

The positive changes went beyond technical improvements. The team now enjoyed more personal time and less stress, fostering an environment ripe for innovation and growth. FeatBit wasn't just a tool; it was a catalyst for a healthier, more balanced approach to engineering. As they embraced this new way of working, the engineers became advocates for change, sharing their success story with the broader tech community. In doing so, they not only reclaimed their own time but also set a new standard for software development practices.