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A Fast, Scalable, and Open-source Feature Flags Management Service. For Cloud & Self-hosting.

How Feature Flag Tools Accelerate and Streamline the Testing in Production Process

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Software delivery is the entire process of getting a software product to customers, from conceptualization, through development, and ending in the actual purchase and installation of the product's license. In today's competitive and dynamic market, software delivery needs to be fast, reliable, and secure. However, many software teams face challenges such as complex dependencies, frequent changes, and unpredictable environments that can slow down or compromise their software delivery process.

Testing in Production

One of the key practices that can help software teams overcome these challenges is testing in production. Testing in production is the practice of testing software features and functionalities in a live environment with real users and data. Testing in production can provide many benefits, such as:

  • Faster feedback loops: Testing in production allows software teams to get immediate feedback from real users and data, instead of relying on simulated or synthetic data that may not reflect the actual usage patterns and behaviors of customers.
  • Higher quality: Testing in production enables software teams to detect and fix bugs and issues before they affect customers, reducing the risk of downtime, errors, and negative user experiences.
  • Greater agility: Testing in production empowers software teams to experiment with new features and functionalities without disrupting the existing functionality or performance of the software product.

However, testing in production also comes with some challenges, such as:

  • Managing complexity: Testing in production requires software teams to manage multiple versions of code, configurations, and data across different environments and platforms.
  • Controlling risk: Testing in production involves exposing new or untested features and functionalities to real users and data, which can potentially cause negative impacts on customer satisfaction, revenue, or reputation.
  • Balancing speed and stability: Testing in production demands software teams to balance the need for speed and innovation with the need for stability and reliability.

To address these challenges, software teams need a tool that can help them control and manage their testing in production process. That's where feature flag tools come in.

Feature flag tools

Feature flag tools are tools that allow software teams to toggle on or off specific features or functionalities of their software product without requiring code changes or redeployments. Feature flag tools can help software teams accelerate and streamline their testing in production process by enabling them to:

  • Deploy faster: Feature flag tools allow software teams to deploy new or updated features or functionalities to production without affecting the existing functionality or performance of the software product. This way, software teams can deploy more frequently and reduce the time-to-market of their software product.
  • Test smarter: Feature flag tools allow software teams to test new or updated features or functionalities in production with a subset of users or data, instead of exposing them to all users or data. This way, software teams can test their hypotheses and assumptions with real feedback and data, while minimizing the risk of negative impacts on customers.
  • Release safer: Feature flag tools allow software teams to roll out new or updated features or functionalities gradually to different segments of users or data, instead of releasing them all at once. This way, software teams can monitor and measure the impact of their changes on key metrics such as performance, usability, and conversion rates, while ensuring a smooth and consistent user experience.


One of the feature flag tools that can help software teams transform their software delivery process is FeatBit. FeatBit is an open-source feature flag & experimentation service that enables software teams to:

  • Create and manage feature flags easily with a simple and intuitive user interface
  • Integrate feature flags seamlessly with any programming language, framework, or platform
  • Experiment with different variations of features or functionalities with A/B testing capabilities
  • Analyze the results of experiments with real-time dashboards and reports
  • Scale feature flags reliably with high availability and performance

FeatBit is one of the must-have software-delivery tooling for any software team that wants to improve their speed, quality, and agility of their software delivery process. With FeatBit, software teams can leverage the power of feature flags and testing in production to deliver better software products faster and safer.

If you want to learn more about FeatBit and how it can help you transform your software delivery process, visit FeatBit today.


In conclusion, feature flag tools like FeatBit can help accelerate and streamline the testing in production process. By using feature flags, developers can release software faster and with less risk. And by testing in production, developers can identify issues that may not be caught during development or testing.